The main operational goal of Cultumetría is to measure the results of a project and work with our clients to create an account of how the project meets their own goals.
We start by measuring the economic impact. But prompted by our desire for it to serve the sector, we consult with many different professionals and even organise events to debate what exactly it is that should be measured in culture. And obviously, economic factors appeared as an externality, a positive result, but not one that is the focus of work in the sector. Our work thus forged a methodology that divides the impact study into three fields, contemplating cultural, social and economic aspects. We still proceed to study, share and learn, continuing to pave this road.
Culture, Measurement, Social, Evaluation, Impact, Indicators, Data, Analysis